Leading with the Carrot
Why I'm trying to lead with the carrot, not the stick — and how recognizing help-seeking and curiosity builds a culture of continuous learning.
Sam Swerczek
Crafting melodies & products
Singer-Songwriter
• Software Engineer
“If art is how we decorate space,
music is how we decorate time.”
— Jean-Michel Basquiat
My music explores the messy, beautiful art of being human.
Give it a listen.
This website was built in partnership with my good friend, Claude.
Let me show you how.
Recent Activity
Explore my thoughts on music, engineering, and everything in between
Friction Logging: Building Better User Experiences
Friction logging is a simple yet powerful practice where development teams document every pain point they encounter while using their own product. This hands-on approach builds deep system knowledge, cultivates genuine customer empathy, and reveals critical improvement opportunities that traditional metrics often miss.
"Vibe Coded" Alignment
Traditional alignment tools like PowerPoint and Confluence often fall short when communicating complex technical tradeoffs. By leveraging AI to rapidly prototype interactive tools and websites, teams can achieve unprecedented clarity and alignment across functions.
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